Potassium bromate has been banned from use in food products in Europe, as well as the United Kingdom in 1990, Canada in 1994, and most other countries. It was banned in Sri Lanka in 2001and China in 2005. It is also banned in Nigeria, Brazil and Peru. – Wikipedia

Bromate and other chemical additives are frequently used in the production of commercial breads to reduce the time that the bread takes to rise, and to artificially improve the texture and volume of bread.

In the early 1990s, two ingredients commonly used in bread improvers were singled out as causing harm to those who ate the bread.Calcium propionate (Preservative 282) was linked to Attention-Deficit Disorder among children. Potassium Bromate was also singled out as being potentially carcinogenic. Both of these additives have since been widely discontinued among most first world countries.

Company Other Brand Danz
Bread Type Multi-Grain Multi-Wholegrain
Multi Wholegrains X YES
2hr. Delivery from packaging X YES
*Bromate Free X YES
Preservative Free X YES
Free Home Delivery X YES
Premium Ingredients X YES
Whole Wheat Dough (Atta) X YES
Whole-Multigrain Dough X YES
Cost per Loaf (March 2011) Rs. 30/- to 80/- Rs.70/-
   
Effect of Potassium Bromate:
 
Hearing - Potassium Bromate; a bread additive is known to cause renal damage and permanent deafness in animals and humans.
Thyroid - elevated Bromate levels have been implicated in every thyroid diseases, from simple hypothyroidism to auto-immune diseases to thyroid cancer.
Skin - technicians exposed to brominated compounds for prolonged periods developed multiple cherry angiomas on the trunk and extremities.
Mental - the psychiatry literature abounds with cases of elevated Bromate levels being implicated in mental conditions from depression to schizophrenia.
   
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vikram
Vikram Dangi
Co-founder & Chief Executive Officer.

Vikram Dangi is a first generation entrepreneur and founding CEO of Danz Bread a Danox Healthcare Company.

Vikram is a luxury industry expert with over 7 years of experience with Rolls-Royce Motor Cars India and Ethos Summit – Luxury Watch Boutiques.

He has previously served as the Head of Sales & Marketing for Rolls-Royce Motor Cars, India.

He graduated with a Master's in Business Administration from Cardiff University, UK.
 



 

   
vikram
Dr. Aditi Dangi
Co-founder & Chief Operating Officer.
Mrs. Aditi Dangi is the Co-founder and Head of Operations at Danz Bread. She has worked previously under various dentists and relevant experience in the healthcare industry.

She graduated with a Bachelor's in Dental Surgery from D.Y Patil College of Dentistry, University of Mumbai.

Aditi is an avid fitness junkie and has promised to introduce more 'true' health food products for the Indian market.